Fresh or Free

Our Fresh Promise

It’s really important to us that you receive the freshest products in your online order. That’s why we’ve introduced our fresh quality promise called Fresh or Free.

Get great value with Iceland

FRESH OR FREE
Keep an eye out for the products included in our Fresh or Free promise, shown by this icon.
FROM FIELD TO FORK, FARM TO FRIDGE
Our fresh food and produce is taken care of the moment we receive it, right up to your doorstep.
FREE FOOD
If we haven’t been able to give you the freshed products, we’ll let you know with a yellow sticker and on your email.
If it isn't fresh then its free

Popular Fresh Products