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£1.00£1.18 per 100 g
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£3.0060p per 100 g
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£1.0056p per 100 g
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Breakfast is the most important meal of the day, so start it off right by stocking up on cereal.
When it comes to breakfast, there’s nothing more convenient than a scrumptious bowl of flakes, pops or other tasty classics. Browse our extensive range of family favourites from all the top brands.
Crunch down on granola cereal, stir up a bowl of hot, creamy porridge with our vast selection of traditional and flavoured oats, and make mornings that little bit easier with our huge range of kids cereal.
When a more relaxed breakfast at home just isn’t an option, our delicious selection of breakfast bars are perfect for enjoying on-the-go, and come in lots of forms and flavours.
You’ll even find a variety of light options, including low carb cereal varieties.
Fill your basket with your favourite breakfast cereal today – and don’t forget the milk!