Cereal

Breakfast is the most important meal of the day, so start it off right by stocking up on cereal.

​When it comes to breakfast, there’s nothing more convenient than a scrumptious bowl of flakes, pops or other tasty classics. Browse our extensive range of family favourites from all the top brands.

Crunch down on granola cereal, stir up a bowl of hot, creamy porridge with our vast selection of traditional and flavoured oats, and make mornings that little bit easier with our huge range of kids cereal.

When a more relaxed breakfast at home just isn’t an option, our delicious selection of breakfast bars are perfect for enjoying on-the-go, and come in lots of forms and flavours.

You’ll even find a variety of light options, including low carb cereal varieties.

Fill your basket with your favourite breakfast cereal today – and don’t forget the milk!

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Viewing 1 - 24 of 78 results
  • £3.00
    60p per 100 g

    2 for
    £4.00

    View Offer
  • (10 customer reviews)
    £2.00
    41p per 100 g

    2 for
    £4.00

    View Offer
  • (2 customer reviews)
    £3.00
    44p per 100 g
  • (25 customer reviews)
    £2.60
    69p per 100 g
  • £3.75
    8p per 1 unit
    Extra Free
  • £2.00
    53p per 100 g

    2 for
    £4.00

    View Offer
  • £2.30
    £1.19 per 100 g
  • £1.95
    £1.63 per 100 g
    Exclusive to Iceland
  • £1.00
    52p per 100 g
  • £2.00
    39p per 100 g

    2 for
    £4.00

    View Offer
  • £2.00
    27p per 100 g
  • £2.50
    50p per 100 g
  • £1.00
    46p per 100 g
  • £3.25
    54p per 100 g

    2 for
    £4.00

    View Offer
  • (23 customer reviews)
    £2.50
    50p per 100 g
  • £2.00
    40p per 100 g

    2 for
    £4.00

    View Offer