You can
shop online!

You are eligible to shop online with Iceland!

Click below to shop online, or close this message to see your nearest stores.

Shop online
Skip to main Content

10% off for Emergency Services Employees

How does your Emergency Services discount work?

As a small thank you for everything you do, if you are an employee of the Police, Fire Service, NHS, Ambulance Service, HM Coastguard, Mountain Rescue, RNLI and other Emergency Services you can exclusively receive 10% off your shopping at any Iceland store or £4 OFF a £40 shop online*.


10% OFF*

All you need to do is show either valid Emergency Services ID or your Blue Light Card at the till and we'll do the rest!

And that's not all... If you swipe your Bonus Card when you present your valid ID between 26.11.18 and 16.12.18, you will be automatically enrolled to receive 10% off by swiping your Bonus Card throughout January as well!*

Find Your Nearest Store

£4 OFF £40*

To receive £4 off when you spend £40 or more online, simply:

  1. Login to Blue Light Card
  2. Claim your unique code
  3. Shop on
  4. Apply your unique code at the checkout
Get Your Code

No Bonus Card? No problem!

Pick up a Bonus Card in store and register it before the 16th December 2018 to get your
extended 10% discount throughout January 2019.

*Terms & Conditions apply

There are 31 services that are valid for this discount via Blue Light Card. To see who's eligible click here

FREE Delivery

We'll deliver your shopping direct
to your door FREE of charge!