Black Friday

Black Friday

Black Friday 2021 at Iceland

It doesn’t have to be Black Friday to enjoy great value; we have tonnes of jaw-dropping offers and deals all year round.

2020 was a big year for us – packed with huge Black Friday offers, deals and competitions, but 2021 is set to be even bigger. And in the meantime, fill your basket with our huge range of everyday offers on all your favourite food and drink.

Get more for less with our magnificent multibuys and stock up with £1 value on big brand favourites.

So, whether you’re looking for the best prices around, or to bag the biggest Black Friday bargain in 2021, we’re here to help you save on life’s necessities, so you can really enjoy the pleasures.