For quality food you can trust and a true passion for frozen food
Iceland has always taken great pride in the quality of everything it sells. From the extensive range of carefully selected frozen food, and their ingredients, to the fresh and chilled products that you’ll find online and in-store, every effort is taken to bring you food you really can trust.
Passionate about frozen food
Why is Iceland so passionate about frozen food? The answer is simple - the Power of Frozen. Frozen food means -great quality at a price you can afford. It means that because frozen is a natural preservative, the delicious flavours locked in. It means products are often frozen within hours of being picked or sourced, locking in their vitamins and minerals. It means authentic tastes from everywhere, to everyone.