Price Comparison

Lowest Price in UK Terms

These offers are available in selected UK stores only and are subject to availability. Whilst stocks last. Max 4 per customer unless stated otherwise.

7 Day Deal

Product
Mars Ice Creams

Iceland
£1.00
£0.58/100ml
Tesco
£2.00
£0.98/100ml
Asda
£1.25
£0.74/100ml
Sainsbury's
£1.50
£0.58/100ml
Morrisons
£2.00
£0.98/100ml (promo 2 for £3)
Ocado
£2.00
£0.98/100ml
Waitrose
£2.00
£0.98/100ml


Product
Snickers Ice Creams

Iceland
£1.00
£0.58/100ml
Tesco
£2.00
£0.98/100ml
Asda
£1.25
£0.74/100ml
Sainsbury's
£2.00
£1.04/100ml
Morrisons
£2.00
£0.98/100ml (promo 2 for £3)
Ocado
n/a
£0.98/100ml
Waitrose
£2.00
£0.98/100ml


Lowest Price in the UK based on a per pack comparison of Mars Ice Creams 4 x 51ml and Snickers Ice Cream 4 x 53ml. Offer available in store from 14.08.19 to 20.08.19, online from 13.08.19 to 19.08.19, available for online delivery until 20.08.19. Comparisons made and prices checked on 02.07.19 and again on 12.08.19 against standard and promotional prices of Mars Ice Creams 4 x 51ml and Snickers Ice Cream 4 x 53ml online at Tesco.com, Asda.com, Sainsburys.co.uk, Morrisons.com and Ocado.com (where applicable). For more details visit Iceland.co.uk/terms.

Fresh Pasteurised Milk (Scottish and British variants)

Product
Fresh Pasteurised Semi Skimmed Milk 4 Pints/2.27L
Iceland
£1
Tesco
£1.09
Asda
£1.09
Sainsbury's
£1.10
Morrisons
£1.09
Ocado
£1.09
Waitrose
£1.15
Product
Fresh Pasteurised Skimmed Milk 4 Pints/2.27L
Iceland
£1
Tesco
£1.09
Asda
£1.09
Sainsbury's
£1.10
Morrisons
£1.09
Ocado
£1.09
Waitrose
£1.15
Product
Fresh Pasteurised Whole Milk 4 Pints/2.27L
Iceland
£1
Tesco
£1.09
Asda
£1.09
Sainsbury's
£1.10
Morrisons
£1.09
Ocado
£1.09
Waitrose
£1.15

Lowest Price in UK based on a per pack comparison of Fresh Pasteurised Semi Skimmed Milk 4 Pints/2.27L, Fresh Pasteurised Skimmed Milk 4 Pints/2.27L and Fresh Pasteurised Whole Milk 4 Pints/2.27L. Comparisons made and prices checked on 3.6.19 against standard and promotional prices of own-label British equivalents online at Tesco.com, Asda.com, Sainsburys.co.uk, Morrisons.com, Ocado.com and Waitrose.com.

Ben and Jerrys 7DD

Lowest price in the UK applies to Topped Chocolate Caramel Cookie Dough, Classic Cookie Dough, Peanut Butter Cup, Moo-phoria Salted Caramel Brownie and Moo-phoria Chocolate Cookie Dough only. Offer available in-store from 21.08.19 to 27.08.19, online from 20.08.19 to 26.08.19, available for online delivery until 20.08.19. Price comparisons made against Iceland’s 7DD promotional price and selected online retailers standard prices, or promotional prices, where on promotion. Prices checked on 20.08.19.

Product
Ben & Jerry's Topped Chocolate Caramel Cookie Dough 470ml
Iceland
£2.00 43p/100ml
Tesco
£4.80 £1.03/100ml
Asda
N/A

Sainsbury's
£4.80 £1.03/100ml
Morrisons
N/A

Ocado
N/A

Waitrose
N/A

Product
Ben & Jerry's Peanut Butter Cup 500ml
Iceland
£2.00 40p/100ml
Tesco
£4.50 90p/100ml
Asda
£3.00 Promo 60p/100ml
Sainsbury's
£4.00 80p/100ml
Morrisons
N/A

Ocado
£3.00 Promo 60p/100ml
Waitrose
£4.50 90p/100ml
Product
Ben & Jerry's Moo-phoria Salted Caramel Brownie 500ml
Iceland
£2.00 40p/100ml
Tesco
£4.80 96p/100ml
Asda
£5.00 £1/100ml
Sainsbury's
£4.80 96p/100ml
Morrisons
£4.80 96p/100ml
Ocado
£4.80 96p/100ml
Waitrose
£5.49 £1.10/100ml
Product
Ben & Jerry's Moo-phoria Chocolate Cookie Dough 500ml
Iceland
£2.00 40p/100ml
Tesco
£4.80 96p/100ml
Asda
£5.00 £1/100ml
Sainsbury's
£4.80 96p/100ml
Morrisons
£4.80 96p/100ml
Ocado
£4.80 96p/100ml
Waitrose
£5.49 £1.10/100ml
Product
Ben & Jerry's Spice & All Things Nice 500ml
Iceland
£2.00 40p/100ml
Tesco
N/A
Asda
N/A
Sainsbury's
N/A
Morrisons
N/A
Ocado
N/A
Waitrose
N/A
Product
Ben & Jerry’s Topped Pretzel Palooza 470ml
Iceland
£2.00 43p/100ml
Tesco
N/A
Asda
N/A
Sainsbury's
N/A
Morrisons
N/A
Ocado
N/A
Waitrose
N/A
Product
Ben & Jerry's Cookie Dough 500ml
Iceland
£2.00 40p/100ml
Tesco
£4.50 90p/100ml
Asda
£3.00 Promo 60p/100ml
Sainsbury's
£4.00 80p/100ml
Morrisons
£3.00 60p/100ml
Ocado
£3.00 Promo 60p/100ml
Waitrose
£4.50 90p/100ml