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Terms & Conditions

Here you will find the terms and conditions regarding our offers (including items referred to as ‘Best Price in UK’), competitions and discounts.

To view terms and conditions for groceries.iceland.co.uk, please click here.
To view terms and conditions for Bonus Card, please click here.

Offers

Birdseye £10 Bundle

Offer valid from 08:00am on 22/01/2018 to 21:59 on 18/02/2019. Available for delivery until the 24/02/2019. Subject to availability, whilst stocks last. Offer includes Birds Eye 4 Shortcrust Chicken Pies 620g, Birds Eye 18 The Original Potato Waffles 1.02kg, Birds Eye 10 Original Beef Burgers with Onion 567g, Birds Eye 2 Katsu Curry Saucy Chicken 204g, Birds Eye 8 Fish Fingers Crispy Batter 224g. All products listed must be selected and purchased in one transaction to redeem the offer. If any of the products are unavailable to fulfil your order, Iceland will reduce the price of the offer on a pro-rated basis. Products may be purchased individually at their standard advertised prices. Offer only available online.

Naked Noodle Competition

For full T&C's please visit: https://www.escapewithnaked.co.uk/terms-and-conditions/

3 Uncle Ben’s Products & Wok for £5

Offer valid online from 08:00 on 21.01.19 to 21:59 on 17.02.19 and in store (opening times vary). Available for online delivery until the 23.02.19. Subject to availability, whilst stocks last. Out of a selection of the following products, choose 1: 28cm Non-Stick Wok and choose 3: Uncle Ben’s Microwave Spicy Mexican Rice 250g, Uncle Ben’s Microwave Long Grain Rice 250g, Uncle Ben’s Microwave Golden Vegetable Rice 250g, Uncle Ben’s Microwave Egg Fried Rice 250g, Uncle Ben’s Microwave Basmati Rice 250g, Uncle Ben’s Microwave Savoury Chicken Rice 250g, Uncle Ben’s Microwave Pilau Rice 250g, UNCLE BEN'S® Sauce for Chilli Con Carne Medium 675g, UNCLE BEN'S® Sweet & Sour 675g, UNCLE BEN'S® Medium Curry 665g. All products listed must be selected and purchased in one transaction to redeem the offer. If any of the products are unavailable to fulfil your order, Iceland will reduce the price of the offer on a pro-rated basis and/or provide an alternative substitute product. Products may be purchased individually at their standard advertised prices.

Pancake Day Bundle £5

Offer valid from 8:00 on 21.01.19 to 21:59 on 05.03.19 and in store (opening times vary). Available for online delivery until the 11.03.19. Subject to availability, whilst stocks last. Choose one Pancake Pan (1), one Pancake Mix (2), one Cooking Spray (3) and one Topping (4) out of a selection of the following products: (1) Iceland Pancake Pan, (2) Aunt Bessie's Pancake Mix 480g, Antonelli Pancake Shaker Mix 155g, (3) Frylight Extra Virgin Olive Oil Cooking Spray 190ml, Frylight Rapeseed Oil Cooking Spray 190ml, Frylight Golden Sunflower Oil Cooking Spray 190ml, Frylight Delicate Butter Flavour Cooking Spray 190ml and (4) Ital Lemon Gusto Agro Di Sicilia 200ml, Bobby's Maple Flavour Syrup 250g. All products listed must be selected and purchased in one transaction to redeem the offer. If any of the products are unavailable to fulfil your order, Iceland will reduce the price of the offer on a pro-rated basis and/or provide an alternative substitute product. Products may be purchased individually at their standard advertised prices.

Blue Monday £6 Meal Deal

Offer valid from 17.01.2019 to 21:59 on 25.01.2019. Available for delivery until the 30.01.2019. Subject to availability, whilst stocks last. Choose 2 Pizzas (1), 1 Ice Cream (2), out of a selection of the following (1) products: Dr. Oetker Ristorante Mozzarella Pizza 335g and Dr. Oetker Ristorante Pepperoni-Salame Pizza 320g and (2) Häagen-Dazs Caramel Collection Mini Cups Ice Cream 4 x 100mlm, Häagen-Dazs Vanilla Collection Mini Cups Ice Cream 4 x 100ml. All products listed must be selected and purchased in one transaction to redeem the offer. If any of the products are unavailable to fulfil your order, Iceland will reduce the price of the offer on a pro-rated basis and/or provide an alternative substitute product. Products may be purchased individually at their standard advertised prices. Offer only available online.

Halo Top £3.50

Offer available online from 14.01.19 to 21:59 on 17.02.19 for delivery until the 23.02.19 and in store from 21.01.19 to 17.02.19. Online exclusive from 14.01.19 to 20.01.19. Offer includes Halo Top Vanilla Bean Ice Cream 473ml, Halo Top Peanut Butter Cup Ice Cream 473ml, Halo Top Sea Salt Caramel Ice Cream 473ml, Halo Top Mint Chip Ice Cream 473ml. Subject to availability. Offer available in UK only, excluding the Hebrides.

Free 2 pint milk when you buy 1 selected Kellogg’s Cereal

Free 2 pint milk when you buy 1 selected Kellogg’s Cereal: 1. Online shopping account required. 2. Complete an online shop between 08.00 on 03.01.2019 and 21:59 on 20.01.2019, and purchase one cereal out of a selection of the following: Kellogg's Coco Pops Cereal 510g, Kellogg's Frosties Cereal Family Pack 750g, Kellogg's Rice Krispies Cereal 510g to obtain free gift. Available for delivery until 26.01.2019. 3. Choose 1 free milk out of a selection of the following: Iceland British Fresh Pasteurised Semi Skimmed Milk 2 Pint / 1.13L, Iceland British Fresh Pasteurised Skimmed Milk 2 Pints / 1.13L, Iceland British Fresh Pasteurised Whole Milk 2 Pint / 1.13L (“Free Gift”). 4. Subject to availability. No cash alternative or substitute free gifts will be offered. Free Gift is non-exchangeable, non-transferable and is not for re-sale. Free Gift promotion may be withdrawn at any time. 6. Maximum of 4 Free Gifts per customer. 7. Free Gift promotion available in the UK only, excluding the Hebrides. 8. Online terms and conditions apply.

3 for £4 Frozen Fruit

Offer valid from 02.01.2019 to 21:59 on 17.02.19. Available for delivery until the 23.02.19. Offer includes Iceland Freshly Frozen Red Fruits 500g, Iceland Freshly Frozen Blueberries 300g, Iceland Freshly Frozen Raspberries 300g, Iceland Freshly Frozen Strawberry & Banana 600g. Offer only available online.

Free Muller Light Doughnut Inspired Yogurt 6 pack with 3 £3 or £3.50 Slimming World products

Free Muller Light Doughnut Inspired Yogurt: Offer valid online from 08:00 31.12.18 on to 21:59 on 03.02.19 and in-store from 02.01.19 to 03.02.19. Available for online delivery until 09.02.19. Choose any 3 products from the Slimming World range priced at £3 or £3.50 to receive free Muller Light Doughnut Inspired Yogurt 6 pack worth £2.89 which will be automatically added to your basket. The 3 Slimming World £3 or £3.50 products must be selected and purchased in one transaction to redeem the offer. Subject to availability. No cash alternative or substitute free gifts will be offered. Free Muller Light Yoghurt 6 pack is non-exchangeable, non-transferable and is not for re-sale. Promotion may be withdrawn at any time.

3 packs of Iceland Frozen Fish for £10

3 packs of Iceland Frozen Fish for £10: The following products are available for £4.50 each, or 3 for £10: 7 Basa Fillets 730g £4.50, £6.16/kg, Easy Peel Wild Shrimp 240g £4.50, £18.75/kg, Battered Calamari Rings 400g £4.50, £11.25/kg, Seafood Selection 560g £4.50 £8.04/kg, Fish Pie Mix 450g £4.50, £10/kg, Whole Shell-on Raw King Prawns 225g £4.50 £20/kg, Cooked Cockle Meat 225g £4.50, £20/kg, Cooked Shell-on North Atlantic Prawns 450g £4.50, £10/kg, 6 Hake Fillets 600g £4.50, £7.50/kg, Cooked Whole Crevettes 200g £4.50, £22.50/kg, 2 Large Mediterranean Seabass Fillets 280g £4.50, £16.07/kg, 4 Mackerel Fillets 400g £4.50, £11.25/kg, 4 Wild Pink Salmon Fillets 480g £4.50, £9.38/kg, 4 Rainbow Trout Fillets 400g £4.50, £11.25/kg, 4 Smoked Haddock Fillets 460g £4.50, £9.78/kg, 4 Tuna Steaks 400g, £4.50, £11.25/kg, 3 Haddock Fillets 390g £4.50, £11.54/kg, 4 Atlantic Cod Fillets 520g, £4.50, £8.65/kg, Whitefish Fillets 800g, £4.50, £5.63/kg. Subject to availability. Offer available in the UK only, excluding the Hebrides.

Competitions

Mug Shot Competition

For full T&C's please visit https://www.mugshot.co.uk/cmp/mugfuls-of-joy/tcs/

Daily Win Your Basket Terms and Conditions

1. Please note that this prize draw is in no way sponsored, endorsed, administered by, or associated with Facebook, Twitter or Instagram (as applicable). By entering either prize draw, entrants release Facebook, Twitter or Instagram, in full, from any action or claim arising out of the prize draw. 2. To be entered into the 'Win Your Basket' prize draw the entrants must complete an online shop costing £55.00 or over from 8am on 13 November 2018 until 13 February 2019. (the "Qualifying Period"). 3. The prize draw is open to UK residents aged 18 or over. Orders completed outside of the Prize Draw Period will not be entered and will not be considered. Employees and staff of Iceland, their respective families and any agencies or anyone connected with this prize draw are not permitted to enter. 4. Prize draw - Each day during the Qualifying Period is a "Qualifying Day", at the end of each Qualifying Day the Promoter will pick 1 winner using a random computer process. There will be approximately 93 winners in total. 5. All prize draw winners will be contacted by private message within 5 days of placing their order. The online shopping transaction will be charged as usual to the winner on the selected delivery date, and then refunded via the same method of payment. Any increase in the order value as a result of amendments to the order following entry into the prize draw will not be refunded. If the final transaction cost is less than the transaction value at the time of entry into the prize draw, as a result of unavailable products, for example, then the difference will not be refunded. If a winning transaction is cancelled either by the customer or as a result of a declined payment, the prize will be forfeited. 6. No cash alternative will be offered for any prize and the prize is non-exchangeable and non-transferable. Iceland reserves the right to substitute the prize for an item of similar value. 7. The result of the prize draw is final, and no correspondence will be entered into. Iceland reserves the right to cancel or amend the prize draw or these terms and conditions at any time without prior written notice if circumstances beyond Iceland's control make this necessary. Iceland will not be responsible for any entries that are incomplete, lost or delayed or have not been transmitted due to computer error or any other reason which is beyond Iceland's control. Proof of entry is not proof of receipt. 8. By entering the prize draw, the winners agree to participate in publicity relating to the prize draw on the reasonable request of Iceland, which will include Iceland publicising the name and area of the winner as well as the amount won on its social media channels. 9. By completing an order during the Qualifying Period, entrants are deemed to have accepted and be bound by these terms and conditions. 10. The only personal data Iceland will process about each entrant for the purposes of the prize draw is the details held on their online groceries account, including the bank account details attached to their winning online shop ("personal data"). Iceland will process personal data fairly and lawfully in accordance with the principles of the General Data Protection Regulations 2018. Iceland may be required by law or court order to share personal data with the police or other law enforcement authorities. 11. The surnames and counties of the prize winners will be made available up to the date of the request, once each winner has been confirmed. Please contact Iceland Customer Care for details on 0800 328 0800 between 8am-9pm Monday-Friday, 8am-8pm Saturday and 10am-6pm Sunday. Calls may be recorded. 12. The prize draw is governed by the laws of England and Wales and is subject to the non-exclusive jurisdiction of the courts of England and Wales. 13. Promoter: Iceland Foods Limited ("Iceland"), Second Avenue, Deeside Industrial Park, Deeside, Flintshire, CH5 2NW.

Facebook Prize Draw to win £100 Bonus Card Credit

1. This prize draw is no way sponsored, endorsed, administered by, or associated with Facebook. By entering the prize draw, entrants release Facebook in full, from any action or claim arising out of the prize draw. 2. Prize consists of 5 x £100 credit to be loaded onto an Iceland Bonus Card (the “Prize”). There will be 5 winners chosen from when the Facebook post is advertised until 21:59 on Sunday 30th December 2018. Entries received outside of this time period, or which do not meet the entry criteria will not be considered. The winners will be selected by an independent person. 3. Entry criteria: Entries to the prize draw are made by commenting on the original Facebook post advertising the prize draw to win a £100 Bonus Card credit between 12.00 am Wednesday 26th December until 21:59 on Sunday 30th December 2018 confirming what they would spend their £100 Bonus Card credit on. 4. Entry is free. Internet access and a Facebook account are required. Only one entry per valid Facebook account. Every Facebook user that comments on the relevant Iceland Facebook post, fulfilling the above criteria, will be automatically entered into the prize draw. 5. The winner will be announced on Iceland’s Facebook page by Monday 7th January 2019. 6. Claiming the prize: The winner must contact Iceland Foods by a private Facebook message within 7 days of the announcement to claim the Prize and to confirm their relevant contact details. If a winner does not get in touch and provide their relevant contact details within 7 days, the Prize will be forfeited and another prize winner will be redrawn in accordance with the process set out above. 7. No cash alternative will be offered for the Prize and the Prize is non-exchangeable and non-transferable. Iceland reserves the right to substitute the Prize for an item of similar value. Bonus Card credit can be redeemed online and in-store and must be redeemed by 31.01.2020. Any amount outstanding from the £100 bonus after this date will expire and will be forfeit. This does not affect savings that may already be held on an existing Bonus Card. 8. The prize draw is open to UK residents aged 18 or over. Employees and staff of Iceland, their respective families and agencies or anyone connected with this prize draw are not permitted to enter. 9. Iceland accepts no responsibility for the content of any posts on Facebook. Iceland reserves the right to immediately remove any non-genuine, copied, unsuitable, obscene, derogatory or otherwise offensive posts, photographs or other material. Entrants posting such materials will be automatically disqualified and may be blocked from Iceland’s Facebook page at Iceland’s discretion. 10. The Prize will be loaded onto the winner’s registered Bonus Card once the winner has confirmed acceptance. The bonus can take up to 10 days, from the date it was uploaded, to appear on the winner’s Bonus Card. In the event that the winner does not have a Bonus Card, Iceland’s Customer Care team will contact the winner to arrange for a Bonus Card to be registered for the winner. The registered Bonus Card will be sent to the winner and the Prize will then be loaded onto the Bonus Card. This may cause a delay in the winner receiving the Prize, which Iceland accepts no liability for. Iceland will make reasonable attempts to contact the winner to register the Bonus Card. If Iceland are unable to make contact with the winner by 31.01.2019 the winner will waive any rights they had to the Prize. 11. The prize winner’s surname will be posted on Iceland’s Facebook page and their surname and county will be made available on request once the winner has been confirmed from Iceland’s head office. Contact Iceland Customer Care on 0800 328 0800. Lines are open between 8am-9pm Monday-Friday, 8am-8pm Saturday, and 8am-6pm Sunday (opening hours subject to change and calls may be recorded). 12. By entering the prize draw, the winner agrees to participate in publicity relating to the prize draw on the reasonable request of Iceland. 13. The result of the prize draw is final and no correspondence will be entered into. Iceland reserves the right to cancel or amend the prize draw or these terms and conditions at any time without prior written notice if circumstances beyond Iceland’s control make this necessary. Iceland will not be responsible for any entries that are incomplete, lost or delayed or have not been transmitted due to computer error or any other reason which is beyond Iceland’s control. Proof of entry is not proof of receipt. 14. By commenting on the Facebook post, entrants are deemed to have accepted and be bound by these terms and conditions. Entrants also agree that Iceland may contact them from time to time with offers and information from Iceland. Entrants will be given the opportunity to unsubscribe from this service in each communication. 15. Iceland will process personal data in line with the Data Protection Act 2018 and Iceland’s privacy policy, which can be found at: http://www.iceland.co.uk/privacy-policy. Any questions about these should be directed to the Data Protection Officer at dataprotection@iceland.co.uk. 16. The prize draw is governed by the law of England and Wales and is subject to the non-exclusive jurisdiction of the courts of England and Wales. 17. Promoter: Iceland Foods Limited (“Iceland”), Second Avenue, Deeside Industrial Park, Deeside, Flintshire, CH5 2NW.

Win a Year's Supply of Shopping

1. To be entered into the ‘Win a Year’s Supply of Shopping’ prize draw entrants must complete an online shopping transaction of £55.00 or more between 12:00am on Tuesday 25th December and 21:59pm on Sunday 30th December 2018 (“the Prize Draw Period”). The completed order must be delivered by 31st December 2018. Online shopping account required. Only one entry per customer, per online shop. 2. Orders completed outside of the Prize Draw Period will not be entered and will not be considered. If an entrant cancels their online order this will invalidate their entry into the prize draw. 3. Minimum order of £25 required to use the online order and delivery service. Additional £2 delivery charge payable. Free delivery for orders over £35. For full terms and conditions please visit groceries.iceland.co.uk. 4. There will be 1 winner. The winner will be selected using a random computer process. The winner will receive an email on or around 7.1.2019, confirming that they have won the 1 year supply of Iceland shopping (the “Prize”). The winner must then confirm receipt of the Prize by calling Iceland’s Contact Centre by 14.01.2019. If the winner does not confirm receipt by this date, they waive any rights they had to the Prize. Once the winner has confirmed receipt, a £49 bonus will be uploaded weekly onto their Bonus Card. This amount will then be uploaded for a period of 52 weeks, in weekly intervals. The bonus can take up to 10 days, from the date it was uploaded, to appear on the winner’s Bonus Card. The total amount received on the Bonus Card will be a £2548 bonus (£49 x 52 weeks). £49 weekly spend based on average weekly shop at iceland.co.uk. 5. The weekly amount uploaded to the winner’s Bonus Card can be redeemed online or in store and must be redeemed by 31.01.2020. Any amount outstanding from the £2548 bonus after this date will expire and will be forfeit. This does not affect savings that may already be held on an existing Bonus Card. 6. In the event that the winner does not have a Bonus Card, Iceland’s Customer Care team will contact the winner to arrange for a Bonus Card to be registered for the winner. The registered Bonus Card will be sent to the winner and the Prize will then be loaded onto the Bonus Card. This may cause a delay in the winner receiving their Prize, which Iceland accepts no liability for. 7. The prize draw is open to UK residents aged 18 or over. Employees and staff of Iceland, their respective families and any agencies or anyone connected with this prize draw are not permitted to enter. 8. No cash alternative will be offered for the Prize and the Prize is non-exchangeable and non-transferable. Iceland reserves the right to substitute the Prize for an item of similar value. 9. The result of the prize draw is final and no correspondence will be entered into. Iceland reserves the right to cancel or amend the prize draw or these terms and conditions at any time without prior written notice if circumstances beyond Iceland’s control make this necessary. Iceland will not be responsible for any entries that are incomplete, lost or delayed or have not been transmitted due to computer error or any other reason which is beyond Iceland’s control. Proof of entry is not proof of receipt. 10. By entering the prize draw, the winners agree to participate in publicity relating to the prize draw on the reasonable request of Iceland. 11. By completing an order during the Prize Draw Period, entrants are deemed to have accepted and be bound by these terms and conditions. Entrants also agree that Iceland may contact them from time to time with offers and information from Iceland. Entrants will be given the opportunity to unsubscribe from this service in each communication. 12. Iceland will process personal data in line with the Data Protection Act 2018 and Iceland’s privacy policy, which can be found at: http://www.iceland.co.uk/privacy-policy. Any questions about these should be directed to the Data Protection Officer at dataprotection@iceland.co.uk. 13. The surname and county of the prize winner will be made available on request once the winner has been confirmed; please contact Iceland Customer Care on 0800 328 0800 between 8am-9pm Monday-Friday, 8am-8pm Saturday and 10am-6pm Sunday. Calls may be recorded. 14. The prize draw is governed by the laws of England and Wales and is subject to the non-exclusive jurisdiction of the courts of England and Wales. 15. Promoter: Iceland Foods Limited (“Iceland”), Second Avenue, Deeside Industrial Park, Deeside, Flintshire, CH5 2NW.

Best Price in UK Terms

Offers available in the UK only, excludes Hebrides, subject to availability. Whilst stocks last. For online shopping terms and conditions, please visit groceries.iceland.co.uk/terms.

Iceland Semi Skimmed Milk

Product Iceland Tesco Asda Sainsbury's Morrisons Ocado Waitrose
Fresh Pasteurised Semi Skimmed Milk 4 Pints/2.27L £1.00 £1.09 £1.09 £1.15 £1.15 £1.10 £1.10
ProductFresh Pasteurised Semi Skimmed Milk 4 Pints/2.27L
Iceland£1.00
Tesco£1.09
Asda£1.09
Sainsbury's£1.15
Morrisons£1.15
Ocado£1.10
Waitrose£1.10

Iceland British Fresh Pasteurised Semi Skimmed Milk 4 Pints/2.27L. Comparisons made and prices checked on 04.01.19 against standard and promotional prices of the same product or comparable products online at Asda.com, Tesco.com, Sainsburys.co.uk, Morrisons.com, Ocado.com, and Waitrose.com.

Danish Bacon

Product Iceland Tesco Asda Sainsbury's Morrisons Ocado Waitrose
Danish Unsmoked Bacon Rasher, 5pk (150g) £0.69 / £4.60/kg/5pk £1.75 / £5.84/kg/10pk (2 for £3 multi-buy) £1.30 / £5.20/kg/8pk £1.75 / £7.00/kg/8pk £2.00 / £6.67/kg/10pk (2 for £3 multi-buy) £1.75 / £5.83/kg/10pk £2.00 / £10.00/kg/10pk
Danish Smoked Bacon Rasher, 5pk (150g) £0.69 / £4.60/kg/5pk £1.75 / £5.84/kg/10pk (2 for £3 multi-buy) £1.30 / £5.20/kg/8pk £1.75 / £7.00/kg/8pk £2.00 / £6.67/kg/10pk (2 for £3 multi-buy) £1.75 / £5.83/kg/10pk £2.00 / £10.00/kg/10pk
ProductDanish Unsmoked Bacon Rasher, 5pk (150g)
Iceland£0.69 / £4.60/kg/5pk
Tesco£1.75 / £5.84/kg/10pk (2 for £3 multi-buy)
Asda£1.30 / £5.20/kg/8pk
Sainsbury's£1.75 / £7.00/kg/8pk
Morrisons£2.00 / £6.67/kg/10pk (2 for £3 multi-buy)
Ocado£1.75 / £5.83/kg/10pk
Waitrose£2.00 / £10.00/kg/10pk
ProductDanish Smoked Bacon Rasher, 5pk (150g)
Iceland£0.69 / £4.60/kg/5pk
Tesco£1.75 / £5.84/kg/10pk (2 for £3 multi-buy)
Asda£1.30 / £5.20/kg/8pk
Sainsbury's£1.75 / £7.00/kg/8pk
Morrisons£2.00 / £6.67/kg/10pk (2 for £3 multi-buy)
Ocado£1.75 / £5.83/kg/10pk
Waitrose£2.00 / £10.00/kg/10pk

Best Price in the UK based on a per kg comparison of Danish Unsmoked/Smoked Bacon Rasher, 5pk (150g). Offer valid in store 16.01.2019 to 22.01.2019, online from 15.01.2019 to 21.01.2019 for delivery until 22.01.2019. Comparisons made and prices checked on 11.01.2019 against standard and promotional prices of similar own-label equivalents of smoked and unsmoked bacon online at Tesco.com, Asda.com, Sainsburys.co.uk, Morrisons.com, Ocado.com and Waitrose.com.

Richmond 18 Thick Frozen Pork Sausages

Product Iceland Tesco Asda Sainsbury's Morrisons Ocado Waitrose
Richmond 18 Thick Frozen Pork Sausages 817g £1.50 (£1.84/kg) £2.00 (£3.16/kg) £2.00 (£3.15/kg) £2.75 (£4.34/kg) £2.00 (£3.15/kg) £1.50 (£2.36/kg) N/A
ProductRichmond 18 Thick Frozen Pork Sausages 817g
Iceland£1.50 (£1.84/kg)
Tesco£2.00 (£3.16/kg)
Asda£2.00 (£3.15/kg)
Sainsbury's£2.75 (£4.34/kg)
Morrisons£2.00 (£3.15/kg)
Ocado£1.50 (£2.36/kg)
WaitroseN/A

Best Price in the UK based on a per kg comparison of Richmond 18 Thick Frozen Pork Sausages 817g. Offer valid in store 23.01.2019 to 29.01.2019, online from 22.01.2019 to 28.01.2019 for delivery until 29.01.2019. Comparisons made and prices checked on 17.01.2019 against standard and promotional prices of Richmond 14 Thick Frozen Pork Sausages 634g online at Tesco.com, Asda.com, Sainsburys.co.uk, Morrisons.com and Ocado.com.

Iceland Mashed Potato

Product Iceland Tesco Asda Sainsbury's Morrisons Ocado Waitrose
Iceland Mashed Potato 908g £0.75 (£0.83/kg) £1.15 (900g) (£1.28/kg) £0.90 (900g) (£1.00/kg) £1.20 (700g) (£1.71/kg) £1.00 (750g) (£1.33/kg) (2 for £1.80 multibuy) £1.15 (700g) (£1.64/kg) £1.15 (700g) (£1.65/kg)
ProductIceland Mashed Potato 908g
Iceland£0.75 (£0.83/kg)
Tesco£1.15 (900g) (£1.28/kg)
Asda£0.90 (900g) (£1.00/kg)
Sainsbury's£1.20 (700g) (£1.71/kg)
Morrisons£1.00 (750g) (£1.33/kg) (2 for £1.80 multibuy)
Ocado£1.15 (700g) (£1.64/kg)
Waitrose£1.15 (700g) (£1.65/kg)

Best Price in the UK based on a per kg comparison of Iceland Mashed Potato 908g. Offer valid in store 23.01.2019 to 29.01.2019, online from 22.01.2019 to 28.01.2019 for delivery until 29.01.2019. Comparisons made and prices checked on 17.01.2019 against standard and promotional prices of different pack sizes of own-label Mashed Potato products online at Tesco.com, Asda.com, Sainsburys.co.uk, Morrisons.com, Ocado.com and Waitrose.com.

Bisto Gravy

Product Iceland Tesco Asda Sainsbury's Morrisons Ocado Waitrose
Bisto Gravy Granules 170g + 30% Extra Free £0.75 (33p/100g) £1.35 (79p/100g) £1.35 (79p/100g) £1.50 (88p/100g) £1.00 (59p/100g) £1.35 (79p/100g) £1.35 (79p/100g)
ProductBisto Gravy Granules 170g + 30% Extra Free
Iceland£0.75 (33p/100g)
Tesco£1.35 (79p/100g)
Asda£1.35 (79p/100g)
Sainsbury's£1.50 (88p/100g)
Morrisons£1.00 (59p/100g)
Ocado£1.35 (79p/100g)
Waitrose£1.35 (79p/100g)

Best Price in the UK based on a per 100g comparison of Bisto Gravy Granules 170g + 30% Extra Free. Offer valid in store 23.01.2019 to 29.01.2019, online from 22.01.2019 to 28.01.2019 for delivery until 29.01.2019. Comparisons made and prices checked on 17.01.2019 against standard and promotional prices of Bisto Gravy Granules 170g online at Tesco.com, Asda.com, Sainsburys.co.uk, Morrisons.com, Ocado.com and Waitrose.com.

Fruit Shoot 15pk Orange

Product Iceland Tesco Asda Sainsbury's Morrisons Ocado Waitrose
Fruit Shoot 15pk Orange £2.50 / 17p per unit (8pk) £1.49 / 19p per unit (8pk) £3.00 / 38p per unit (15pk) £3.50 / 23p per unit (8pk) £2.00 / 25p per unit (8pk) £2.98 / 37p per unit (8pk) £3.00 / 38p per unit / Promo 2 for £4.00 / 25p per unit
ProductFruit Shoot 15pk Orange
Iceland£2.50 / 17p per unit
Tesco(8pk) £1.49 / 19p per unit
Asda(8pk) £3.00 / 38p per unit
Sainsbury's(15pk) £3.50 / 23p per unit
Morrisons(8pk) £2.00 / 25p per unit
Ocado(8pk) £2.98 / 37p per unit
Waitrose(8pk) £3.00 / 38p per unit / Promo 2 for £4.00 / 25p per unit

Best Prices in the UK based on a per unit price comparison of Robinsons Fruit Shoot Orange Juice Drink 15x200ml. Offer valid from 21.01.2019 to 17.02.2019 in store and online. Available for online delivery until 23.02.2019. Comparisons made and prices checked on 24.01.19 against standard and promotional prices of different pack sizes of Robinsons Fruit Shoot Orange Juice Drink online at Tesco.com, Asda.com, Sainsburys.co.uk, Morrisons.com, Ocado.com and Waitrose.com.

Fruit Shoot 15pk Apple & Blackcurrant

Product Iceland Tesco Asda Sainsbury's Morrisons Ocado Waitrose
Fruit Shoot 15pk Apple & Blackcurrant £2.50 / 17p per unit (8pk) £1.49 / 19p per unit (8pk) £3.00 / 38p per unit (15pk) £3.50 / 23p per unit (8pk) £2.00 / 25p per unit (8pk) £2.98 / 37p per unit (4pk) £1.95 / 49p per unit / Promo 2 for £3.00 / 38p per unit
ProductFruit Shoot 15pk Apple & Blackcurrant
Iceland£2.50 / 17p per unit
Tesco(8pk) £1.49 / 19p per unit
Asda(8pk) £3.00 / 38p per unit
Sainsbury's(15pk) £3.50 / 23p per unit
Morrisons(8pk) £2.00 / 25p per unit
Ocado(8pk) £2.98 / 37p per unit
Waitrose(4pk) £1.95 / 49p per unit / Promo 2 for £3.00 / 38p per unit

Best Prices in the UK based on a per unit price comparison of Robinsons Fruit Shoot Apple & Blackcurrant Juice Drink 15x200ml. Offer valid from 21.01.2019 to 17.02.2019 in store and online. Available for online delivery until 23.02.2019. Comparisons made and prices checked on 24.01.19 against standard and promotional prices of different pack sizes of Robinsons Fruit Shoot Apple & Blackcurrant Juice Drink online at Tesco.com, Asda.com, Sainsburys.co.uk, Morrisons.com, Ocado.com and Waitrose.com.

Petal Soft Luxury 3 Ply Soft White Toilet Tissue 9 Rolls

Product Iceland Tesco Asda Sainsbury's Morrisons Ocado Waitrose
Petal Soft Luxury 3 Ply Soft White Toilet Tissue 9 Rolls £2.00 / 22p per unit £2.09 / 23p per unit £3.50 / 39p per unit £3.50 / 39p per unit £3.35 / 37p per unit £3.35 / 37p per unit £3.95 / 44p per unit
ProductPetal Soft Luxury 3 Ply Soft White Toilet Tissue 9 Rolls
Iceland£2.00 / 22p per unit
Tesco£2.09 / 23p per unit
Asda£3.50 / 39p per unit
Sainsbury's£3.50 / 39p per unit
Morrisons£3.35 / 37p per unit
Ocado£3.35 / 37p per unit
Waitrose£3.95 / 44p per unit

Best Price in the UK based on a per pack comparison of Petal Soft Luxury 3 Ply Soft White Toilet Tissue 9 Rolls. Offer valid in store 30.1.19 to 5.2.19, online from 29.1.19 to 4.2.19 for delivery until 5.2.19. Comparisons made and prices checked on 23.1.19 against standard prices of the same pack size, own-label Toilet Tissue products online at Tesco.com, Asda.com, Sainsburys.co.uk, Morrisons.com, Ocado.com and Waitrose.com.

Surf Tropical Lily Washing Powder 6.5kg

Product Iceland Tesco Asda Sainsbury's Morrisons Ocado Waitrose
Surf Tropical Lily Washing Powder 6.5kg £8.00 / £1.23/kg £8.00 / (5.2kg) £1.54/kg £11.00 / (5.2kg) £2.12/kg £5.50 / (2.93kg) £1.88/kg £9.00 / (5.2kg) £1.73/kg £3.50 / (1.5kg) £2.33/kg N/A
ProductSurf Tropical Lily Washing Powder 6.5kg
Iceland£8.00 / £1.23/kg
Tesco£8.00 / (5.2kg) £1.54/kg
Asda£11.00 / (5.2kg) £2.12/kg
Sainsbury's£5.50 / (2.93kg) £1.88/kg
Morrisons£9.00 / (5.2kg) £1.73/kg
Ocado£3.50 / (1.5kg) £2.33/kg
WaitroseN/A

Best Price in the UK based on a per kg comparison of Surf Tropical Lily Washing Powder 6.5 KG. Offer valid in store 30.1.19 to 5.2.19, online from 29.1.19 to 4.2.19 for delivery until 5.2.19. Comparisons made and prices checked on 23.1.19 against standard and promotional prices of different pack sizes of the same product online at Tesco.com, Asda.com, Sainsburys.co.uk, Morrisons.com and Ocado.com.

Finish Powerball Classic 1.99kg

Product Iceland Tesco Asda Sainsbury's Morrisons Ocado Waitrose B&M
Finish Powerball Classic 1.99kg = 110s £7.00 / 6p each £13.00 / 16p each (All in 1 80pk) £12.00 / 15p each (All in 1 80pk) £10.00 / 13p each (All in 1 76pk) £8.00 / 14p each (All in 1 58pk) £12.50 / 14p each (All in 1 90pk) £12.00 / 15p each (All in 1 80pk) £8.99 / 8p each
ProductFinish Powerball Classic 1.99kg = 110s
Iceland£7.00 / 6p each
Tesco£13.00 / 16p each (All in 1 80pk)
Asda£12.00 / 15p each (All in 1 80pk)
Sainsbury's£10.00 / 13p each (All in 1 76pk)
Morrisons£8.00 / 14p each (All in 1 58pk)
Ocado£12.50 / 14p each (All in 1 90pk)
Waitrose£12.00 / 15p each (All in 1 80pk)
B&M£8.99 / 8p each

Best Price in the UK based on a per unit comparison of Finish Powerball Classic 1.99kg. Offer valid in store 30.1.19 to 5.2.19, online from 29.1.19 to 4.2.19 for delivery until 5.2.19. Comparisons made and prices checked on 23.1.19 against standard and promotional prices of different pack sizes of the same or similar products online at Tesco.com, Asda.com, Sainsburys.co.uk, Morrisons.com, Ocado.com, Waitrose.com and bmstores.co.uk.

Discounts

£8 off £60 on your next shop when you spend £55 or more

1. Online shopping account required. 2. Spend £55 or more in a single transaction by 21:59 on 25.01.2019 to qualify for discount of £8 when you spend £60 or more on next shop. 3. Last delivery date you can choose is 26.01.2019. 4. Amending or cancelling order after checkout means you will not receive the future discount code. 5. Discount code will be issued to you using your registered email address on 28.01.2019. 6. Minimum spend of £60 to redeem the future discount, which can be redeemed online only between 29.01.19 and 21:59 on 08.02.19. To obtain the discount, enter code into the promotional code box on the checkout page. Code valid for single transaction only. Multiple codes in same transaction are not permitted. No cash alternative. 7.Minimum spend level to obtain or redeem discount excludes adding Bonus Card savings and the purchase of carrier bags. In Scotland, excludes purchase of alcohol. 8. If Iceland is subsequently unable to fulfil your full qualifying shop due to unavailability of products, you will still be eligible to receive the discount code. 9. Discount codes terms and conditions apply. Click here. 10. Online terms and conditions apply. Click here.

UNIQUE PROMOTION CODE – EMAILED - to be redeemed online

1. Promotion code Bounce Back Discount Code. Online shopping account required. 2. Discount available to customers who participated in the promotion between 22.01.2019 and 25.01.2019. 3. Code valid from 29.01.2019 to 21:59 on 08.02.2019. 4. The stated code will give customer £8 off next shop when spending £60 in a single transaction online. Usual minimum spend limits apply. 5. Transaction must be completed by end date above. Last delivery for order is 14.02.2019. 6. To obtain discount, enter code into the promotional code box on the checkout page. 7. Code valid for single transaction only. Multiple codes in same transaction are not permitted. No cash alternative. 8. Discount will be applied immediately. Amending your online shopping order after checkout will forfeit the discount and the full payment will be taken. 9. Minimum spend level to redeem discount excludes adding Bonus Card savings and purchase of carrier bags. In Scotland, excludes purchase of alcohol. 10. Discount codes terms and conditions apply. Click here. 11. Online terms and conditions apply. Click here.

FIRSTFIVE Promo £5 Off £40

1. Promotion dates: 01.07.18– 31.01.19. 2. Discount Code expires: 31.01.19 at 21:59. 3. NEW CUSTOMERS: £5 off a minimum of £40 spend online at groceries.iceland.co.uk, valid for one transaction and for first online orders ONLY. 4. Customers must complete their transaction at the relevant values, between 01.07.18 and 31.01.19 until 21:59. ("Qualifying Order"). 5. The last delivery date customer can choose for their Qualifying Order is 07.02.19. 6. UK residents aged 18 years or over, with a valid postal address, only. 7. This Discount Code is for personal use only, may not be exchanged for cash, or transferred to any third party for commercial gain. 8. The Discount Code will be applied immediately. Customer may amend their Qualifying Order up to 21:59 on 31.01.19 but customer must re-enter the Discount Code each time. If customer amends their Qualifying Order on or after this time, then the Discount Code will no longer apply, customer will not receive the discount, and any outstanding balance will be taken using the payment method selected. 9. The purchase of carrier bags and adding electronic savings to your Bonus Card will not count towards the Qualifying Order, and the Qualifying Order will be calculated after any offers have been deducted from the transaction. In Scotland, the discount will not be applied to any alcohol within the Qualifying Order. 10. If Iceland believes, in its reasonable opinion, that a Discount Code has been used more than once, it reserves the right to not apply the discount to the Qualifying Order, and to take the full payment, using the payment method selected. 11. Iceland accepts no responsibility for any computer or equipment failure which results in lost transactions. 12. Iceland reserves the right to modify, withdraw, terminate or temporarily suspend any promotion or discount in whole or part at any time for reasons outside of its reasonable control. 13. Participation in this promotion is acceptance of these terms and conditions. 14. Steps to redeem: a. Customer logs in to their account or registers. If registering for the first time, customer enters personal details, including name, address, phone number/payment details. b. Customer chooses products and adds to order. c. Customers will be provided with promotion code by which they will need to enter into the promotion box at the checkout. d. Customer adds Discount Code into the promotional field. e. Customer clicks continue and completes checkout. f. Customers will receive an email once the orders been confirmed and then will receive a separate email on the day of the delivery and a text message for confirming their order and any missing items in their order and also confirming their delivery slot time. 15. Iceland’s privacy policy and how your personal data is collected and processed can be found at https://www.iceland.co.uk/privacy-policy/. 16. For any Discount Code queries, please contact https://www.iceland.co.uk/contact-us.

Emergency Services Discount Terms

1. Any employee of Police, Fire Service, NHS, Ambulance Service, HM Coastguard and RNLI (with proof of a valid Emergency Services identification) or Blue Light Card holder is entitled to receive 10% off the purchase price of all in store goods at any participating Iceland or The Food Warehouse store. 2. Due to Minimum Unit Pricing, the 10% discount cannot be used to purchase alcohol in Scotland. 3. Excludes purchase of carrier bags, Bonus Card savings and selected in store promotions. 4. The Emergency Services discount is not to be used in conjunction with any other discount. 5. 'Bulk' purchases (6 or more packs) are not allowed. Goods are strictly not for resale. 6. Iceland accepts no responsibility for any computer or equipment failure, which results in the 10% discount not being applied. 7. Iceland reserves the right to withdraw the discount at any time for reasons outside of its reasonable control. 8. Redeeming the 10% discount is acceptance of these terms and conditions. 9. Offer available in the UK only, excluding the Hebrides.

To qualify for extended discount, the Bonus Card must be swiped in the same transaction as the 10% Emergency Services discount is applied between 26.11.18 and 16.12.18. The extended discount will be valid between 01.01.18 and 31.01.18. Bonus Card Terms and Conditions apply. See iceland.co.uk/bonuscard for details.

Student Basket Comparison

Prices checked 14.01.2019 against standard and promotional prices of the same or similar branded products and comparable own-label products displayed only. Price equivalent calculated for different pack sizes. Minimum spend of £25 to use the in-store home delivery service. Valid postal address and registered Bonus Card required. Subject to availability from participating stores, to addresses within a 10 mile radius (3 miles within the M25 perimeters). Bonus Card terms and conditions apply, for further details please visit iceland.co.uk/bonus-card/terms-and-conditions.

All this for £25.00 & Free Home Delivery

PLU Iceland Net Price Weight (no symbols) Weight Measurement
46794Linda McCartney's Vegetarian Sausages£1.25300g
55841Iceland Class 'A' Large Fresh Eggs£1.0010pack
22919Iceland British Fresh Pasteurised Semi Skimmed Milk£1.002.27l
65372Pepsi Max Pepsi£1.903l
56507Iceland 5pk Bananas£0.905pack
50907Kellogg's Krave Chocolate Hazelnut Cereal£1.49375g
23753Petal Soft Luxury 3 Ply Soft White Toilet Tissue 4 Rolls£1.254pack
70331McCain Home Chips Straight £2.001360g
61689Butcher's Market Class A Fresh Chicken Breast Mini Fillets£2.00288g
651Chicago Town Deep Dish Four Cheese Pizzas£1.002pack
4495Warburtons 6 Crumpets£0.896pack
9533Walkers Cheese And Onion Crisps£1.006pack
49075Heinz Tomato Ketchup£1.00342g
63378Iceland 6 White Pitta Breads£0.506pack
75002Halo Top Sea Salt Caramel Ice Cream£3.50473ml
68520Iceland Greek Style Bio Live Natural Yogurt£0.80450g
61270Iceland Houmous£1.00200g
39644Uncle Bens Microwave Golden Vegetable Rice£1.00250g
6556Birds Eye 2 Crispy Chicken in Tempura Batter £1.00170g
40880Pot Noodle Original Curry Standard£1.0090g
Total:£25.48

Comparable shop at Tescos

Tesco Product Weight (no symbols) Weight Measurement Per item price Per item price including any multibuy offers Price for Iceland size equivalent Iceland saving
Linda McCartney's Vegetarian Sausages300g£2.00£2.00£2.0037.5%
Big And Fresh Mixed Sized Eggs10pack£1.50£1.50£1.5033.5%
Tesco British Semi Skimmed Milk2.27l£1.09£1.09£1.098.3%
Pepsi Max Pepsi2l£1.65£1.65£2.4823.4%
Tesco Bananas 5 Pack5pack£0.90£0.90£0.900.0%
Kellogg's Krave Chocolate Hazelnut Cereal375g£2.79£2.79£2.7946.6%
Tesco Luxury Soft Toilet Tissue Roll White4pack£1.80£1.80£1.8030.6%
McCain Home Chips Straight1500g£2.90£2.90£2.6324.0%
Tesco British Chicken Breast Mini Fillets500g£3.00£4.00£2.3013.0%
Chicago Town Deep Dish Four Cheese Pizzas2pack£2.00£1.67£2.0050.0%
Warburtons 6 Crumpets6pack£0.90£0.90£0.901.0%
Walkers Cheese And Onion Crisps6pack£1.50£1.50£1.5033.3%
Heinz Tomato Ketchup342g£1.45£1.45£1.4531.0%
Tesco Wholemeal Pitta Bread 6 Pack6pack£0.55£0.55£0.559.1%
Halo Top Sea Salt Caramel Ice Cream473ml£5.00£3.50£5.0030.0%
Tesco Natural Yogurt500g£0.85£0.85£0.77-3.9%
Tesco Houmous200g£1.20£1.00£1.2016.7%
Uncle Bens Microwave Golden Vegetable Rice250g£1.69£1.69£1.6940.8%
Birds Eye 2 Crispy Chicken in Tempura Batter170g£1.50£1.50£1.5033.3%
Pot Noodle Original Curry Standard170g£1.00£1.00£1.000.0%
Total:£35.0527.3%

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