N'ICE WORK ELLIE!

We are delighted to announce that the winner of our nationwide search for a New Face of Iceland, is a customer from our Nailsea, Bristol store Eleanor Taylor.

Eleanor competed against thousands of entries to make it to a live audition judged by amongst others, Coleen Nolan the previous face of Iceland, and our CEO and founder Malcolm Walker.

She has always dreamed of being on TV, so is thrilled to have won the coveted prize to work with us in our marketing campaigns.

Throughout the judging stages, Ellie has also been impressing facebook fans at www.facebook.com/newfaceoficeland with her poems...

"I'm not searching for glory and fame
I'm not trying to make a name
I just want to be the Iceland mum
and tell shoppers where to come!"

We are working on some exciting plans for the rest of the year and are all really looking forward to working with Ellie and of course getting her real-life customer feedback too.

Ellie will be meeting the full Iceland team in a visit to our headquarters in a couple of weeks so watch this space to find out more!