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4 Belgian Chocolate Majestics

* Blind taste test of 55 people conducted by Cambridge Market Research Ltd on 01.11.2016 using Iceland 4 Belgian Chocolate Majestics 480ml, (21p per 100ml) and Magnum 4 Classic Ice Cream 440ml, £3.00 (69p per 100ml). 86% of those surveyed thought the overall quality of Iceland's ice cream was excellent or good, with 71% rating the Magnum ice cream as excellent or good. 95% of those surveyed thought that Iceland's ice cream was excellent or good value for money once the price and brand of each ice cream was known, with only 31% awarding this rating to the Magnum ice cream. Overall, 84% thought the Iceland Belgian Chocolate Majestics offered the best value for money – significantly more so than Magnum Classics. All results are at 95% confidence level.

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