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10% discount exclusively for our emergency services

How does your Emergency Services discount work?

As a small thank you for everything you do, employees of the Police, Fire Service, NHS, Ambulance Service, HM Coastguard and RNLI can exclusively receive 10% off your shopping at any Iceland or The Food Warehouse store between 2-29 July 2018*.

All you need to do is show valid photo ID at the till and we’ll do the rest!

And that’s not all…

If you swipe your Bonus Card when you present your valid photo ID in July, you will be automatically enrolled to receive 10% off by swiping your Bonus Card in August as well!

No Bonus Card? No problem!

Pick up a limited edition Emergency Services Bonus Card in store and register it before the 29 July 2018 to get your extended 10% discount.

How to Receive Your Online Discount

To receive £4 off when you spend £40 or more online, simply:
  1. Login to Blue Light Card
  2. Claim your unique code
  3. Apply your unique code at the checkout

Eligibility for Online Customers

There are 31 services that are valid for this discount via Blue Light Card. To see who’s eligible click here.

Terms and Conditions

*Terms of Use

  • Any employee of Police, Fire Service, NHS, Ambulance Service, HM Coastguard and RNLI (with proof of a valid Emergency Services photographic identification) is entitled to receive 10% off the purchase price of all in store goods at any participating Iceland or The Food Warehouse store.
  • Due to Minimum Unit Pricing, the 10% discount cannot be used to purchase alcohol in Scotland.
  • Excludes purchase of carrier bags, Bonus Card savings and selected in store promotions.
  • The Emergency Services discount is not to be used in conjunction with any other discount.
  • ‘Bulk’ purchases (6 or more packs) are not allowed. Goods are strictly not for resale.
  • Iceland accepts no responsibility for any computer or equipment failure, which results in the 10% discount not being applied.
  • Iceland reserves the right to withdraw the discount at any time for reasons outside of its reasonable control.
  • Redeeming the 10% discount is acceptance of these terms and conditions.
  • Offer available in the UK only, excluding the Hebrides.

To qualify for extended discount, the Bonus Card must be swiped in the same transaction as the 10% Emergency Services discount is applied between 02.07.18 and 29.07.18. Alternatively, if you successfully register a limited edition Emergency Services Bonus Card by 29.07.18 you will qualify for the August 10% discount. The extended discount will be valid between 02.08.18 and 02.09.18. Bonus Card Terms and Conditions apply. See iceland.co.uk/bonuscard for details.

†† £4 off £40 Blue Light Discount Code

  1. This offer is only available to selected Blue Light registered customers who complete a shop online at groceries.iceland.co.uk using the relevant code between 00.01 on 02.07.18 and 21:59pm on 29.07.18.
  2. A minimum order value of £40 is required to use the code.
  3. You may amend your order up to 21.59pm on 04.08.18 but must re-enter the promotion code each time. If you amend your order on or after this time the code will no longer apply, you will not receive the discount and any outstanding balance will be taken using the payment method from your order.
  4. The general terms of the discount apply see below.

General Terms

  1. To obtain the benefit of the £40 discount, you must enter the promotion code above into the promotional code box on the checkout page. The discount is only valid for one transaction. Only one type of discount code of any sort to be used per transaction. If Iceland believes, in its reasonable opinion, that a discount code has been used more than once, it reserves the right to not apply the discount code to the groceries transaction, and to take full payment, using the payment method selected.
  2. The discount code can only be used once and is non transferrable, not for resale and there is no cash alternative.
  3. The discount code cannot be used to purchase carrier bags or electronic savings.
  4. In Scotland, the discount will not be applied to any alcohol products included in the minimum spend of £40.
  5. The £40 minimum spend will be calculated after any offers have been deducted from the transaction.
  6. The discount will be applied immediately. You may amend your order up to 21.59pm on 29.07.18 but must re-enter the promotion code each time. If you amend your order on or after this time the code will no longer apply, you will not receive the discount and any outstanding balance will be taken using the payment method from your order.
  7. A minimum order of £25 is required to use our online delivery service plus a £2 delivery charge payable at the checkout. Free delivery is available for online orders over £35, see groceries.iceland.co.uk/terms. The last delivery date you can choose for your shop is 04.08.18.
  8. Iceland does not accept any responsibility for any computer or equipment failure resulting in a transaction failing to register or any discount failing to be generated or printed.
  9. Our product descriptions, pricing and specifications are accurate at the time we print our discounts and marketing materials, however we reserve the right to withdraw or substitute items at our discretion.
  10. All of our products are subject to availability, whilst stocks last.
  11. Iceland reserves the right to modify, withdraw, terminate or temporarily suspend any promotion or discount in whole or part at any time.
  12. All Iceland promotions, including discount codes, are governed by the laws of England and Wales and are subject to the non-exclusive jurisdiction of the courts of England and Wales.
  13. Iceland may amend these terms at any time. All changes to these terms will appear on our website on this page. Please check our website regularly for changes. We recommend you check these terms when you are thinking of using a discount code.
  14. Participation in this promotion is acceptance of these terms and conditions.
  15. Online grocery terms and conditions apply, click here.
  16. The Promoter is Iceland Foods Limited, Second Avenue, Deeside Industrial Park, Deeside, Flintshire, CH5 2NW.
  17. If you have any queries about these terms or any discounts, please call our Customer Helpline on 0800 328 0800 Mon-Fri 8am-9pm, Sat 8am-8pm and Sun 8am-6pm (opening hours subject to change and calls may be recorded).

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