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Alder Hey

Iceland is proud to have contributed £3 million to the Alder Hey Imagine Appeal.

Our donations have helped Europe’s largest children’s hospital to advance its pioneering medical work, develop its facilities, buy vital equipment and improve the environment and facilities for patients and their families.

Alder Hey Large

Alder Hey FundraisingThe Imagine Appeal was launched in 2005, with the support of Yoko Ono, and was Iceland's adopted charity for four years.  During this time we raised a total of £3 million for this fantastic cause, mainly through fund-raising events organised by our employees and supported by our customers and staff.

During 2008 and 2009 alone Iceland, its employees and generous customers helped to raise almost £2 million for the Imagine Appeal.  The largest single contribution came from our annual charity week, which involves our people throughout the business and features a host in-store events and other fund-raising initiatives ranging from sponsored car washing, bike rides and sports matches to mountain climbing, parachute jumps, assault courses and even diving with sharks!  Our August charity week in 2009 raised an amazing £415,752.89 for Alder Hey. 

We contributed a further £75,872.16 in 2009 through our annual charity golf day, bringing the two year total raised from this event to more than £200,000, while head office staff raised more than £10,500 by holding a successful 70s night in our Roxy restaurant.

Additional corporate donations brought the total contributed by Iceland to the Alder Hey Imagine Appeal in 2008 and 2009 to a remarkable £1.988 million.

Click here to visit the Imagine Appeal website. 

Alder Hey Fundraising

Alder Hey Imagine Appeal Registered Charity Number 1105610

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