In 2012/13 the Foundation has been raising money for two principal good causes: Alzheimer’s Research UK (ARUK), for which we pledged to raise £1 million to further their work towards the prevention and cure of dementia, and Walking With The Wounded, to support the re-education and re-training of injured service men and women. ARUK will again be our lead charity in 2013/14.
In 2011/12 we also supported Alzheimer’s Research UK as our Charity of the Year and raised a total of over £1.2 million, specifically for research into early-onset Alzheimer’s disease. Our fundraising in 2012/13 extended that work by funding a research project that aims to improve early diagnosis of Alzheimer's disease and trial preventive treatments that may defer the onset of symptoms.
In 2010/11 our Charity of the Year was Help for Heroes, directly supporting those service personnel wounded in the service of their country in current conflicts. Our staff, customers and suppliers were inspired to raise a record £1.5 million for this great cause during the year.
Over the years Iceland has supported a considerable number of charities and good causes. In the early 1990s we raised £1 million to help build a new National Institute of Conductive Education for Petö UK, a leading charity working to improve the lives of children and adults with Neurological Motor Disorders. In the late 1990s, Iceland developed a partnership with the Cancer Research Campaign to promote the health benefits of eating more frozen vegetables.
In the early 2000s we supported a variety of good causes including Childline, The Northern Ireland Chest Heart and Stroke Association and The Breast Cancer Campaign, while for four years from 2005 our adopted charity was the Alder Hey Children’s Hospital Imagine Appeal, for which Iceland raised over £3 million. We also supported Missing People and helped to trace missing individuals through publicity on our milk cartons. Iceland has also given support over many years to Save the Family and Prostate Cancer UK, for which we have raised over £525,000.